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High-Conversion Storefront with Product Bundling & Upsells

High-conversion storefront with product bundling and upsells for a DTC apparel brand. Optimised checkout flow increased AOV by 34 %.

E-Commerce / DTCEmber Tier

Overview

Josren Apparel needed an e-commerce experience designed for higher average order value, faster product discovery, and cleaner checkout behavior. The brand had demand, but the old storefront did not do enough to merchandise complementary products.

What We Built

We built a storefront with product bundling, upsell prompts, optimized collection pages, and a checkout flow tuned for mobile shoppers. The experience helps customers assemble outfits and add related items without feeling interrupted.

Technical Approach

The project used Next.js, Stripe, and custom checkout logic to keep the buying path quick while giving the team flexible merchandising controls. We focused on page speed, product presentation, and friction reduction.

Outcome

The optimized flow increased average order value by 34% and gave the brand a stronger foundation for campaigns and collection launches.

Technology Stack

ShopifyPaystackCustom Checkout

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